Roundabout Experiences

Objectives

The project was divided into three core phases:

• Website Architecture & Design (March 2024):
  • Creation of a user-centric structure with interactive elements, a luxury visual identity, multi-language support, and responsive design
  • Integration of services such as FIT Travel, Yacht & Sailing Selection, and Accommodations
• Digital Marketing & SEO Implementation (February – May 2025):
  • SEO foundation setup including technical optimization, keyword strategy, localized content (EN/ES/FR), and Google Analytics integration
  • Creative development of email campaigns, social media templates, and multilingual Google Ads
• Lead Capture & Security Systems (May 2025):
  • Custom-built web forms and honeypot CAPTCHA implementation to enhance inquiry flow and prevent spam

Results & Impact

Technical SEO Gains:

• Complete SEO audit and repair (ALT tags, broken links, H1 cleanup)
• Canonical tags and sitemap submission
• 10-point improvement in SEO audit score

Performance Metrics:

• Clicks: +128% (73 total)
• Impressions: 7,240
• Avg. Position: 34.2
• Active users (60 days): 2.4K
• Top traffic: US, UK, AU, CA
• Top languages: EN, ES, SL

Keyword Highlights:

• "roundabout experiences" ranked 1.3
• Spanish & French long-tail terms gaining visibility, targeted for next content phase

UX & Brand Implementation:

• Full multi-language support (EN, ES, FR)
• Luxury-oriented design system
• Responsive layouts and optimized mobile-first UI
• Interactive navigation with filtering, category landing pages, and galleries

Marketing Delivery:

• Social media template system for LinkedIn, Instagram & Facebook
• Reusable HTML email templates
• Google Ads visuals in 3 languages
• Strategic cross-linking between service, destination, and blog pages

Operational Improvements:

• Form system with anti-spam validation
• Monthly SEO performance reporting
• Improved page speed scores

Challenges & Solutions

• Complex Service Categorization:Solution: Clear navigation logic and dynamic CMS filtering
• Multi-Language SEO Scaling:Solution: Localized metadata, dynamic sitemaps, and hreflang integration
• Luxury Positioning & Usability:Solution: Balanced premium aesthetic with mobile usability and accessibility compliance

Collaboration & Workflow

• Weekly syncs and milestone reviews with Mitja Jus and Nika from Roundabout
• Agile design-development process across 3 quarters
• Full content handover and backend training for internal updates

Strategic Outcome

Roundabout Experiences now operates as a fully digital-first DMC with:

• A modern, responsive website optimized for international luxury audiences
• A scalable SEO and content system ready for blog, ads, and landing pages
• Unified branding across every channel from email to social

Looking Ahead

• Q3 2025: Regional blog strategy rollout (EN/ES/FR)
• Q4 2025: Landing pages for key international queries (e.g., "Luxury Slovenia Itinerary")
• 2026: Expansion into influencer campaigns and advanced analytics integration