Sentinel Marine

Sentinel Marine develops state-of-the-art IoT hardware and software solutions for boat monitoring, GPS tracking, and fleet security. Their products serve a wide range of users—from private boat owners to professional fleet operators and international marine security firms.
But by late 2024, their online presence no longer reflected the innovation happening behind the scenes. The website was underperforming. SEO visibility was low. There was no mobile app for on-the-go users. And the user experience across touchpoints felt outdated and disjointed.‍

Product
Website
Services
Planning
UI Animation & Microinteractions
UI Design
Visual identity redesign
SEO
Timeline
Q3 2024 - Q2 2025

That’s where we came in.

Over 8+ months, we led a full-scale digital transformation—redefining their brand’s digital experience from the inside out. Our work included:

  • A complete UX and UI overhaul of the Sentinel website  
  • A fully custom Webflow build with GSAP animations and CMS scalability
  • A strategic SEO campaign targeting global marine tech users  

This collaboration was more than a refresh. It was a strategic realignment of design, development, and content—all focused on one goal: helping Sentinel lead in a hyper-competitive, global market.

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The result? More traffic. More visibility. More engagement. And a platform built to scale across oceans.

A Deep Dive Into Our Approach  

We didn’t just give Sentinel Marine a new look—we restructured how their entire digital presence worked. Here's what made it impactful:

UI/UX Redesign  

We rebuilt their interface from the ground up, creating a tech-forward visual language with clean lines, clear iconography, and smooth interactions. Every design choice was backed by user flow analysis—ensuring each persona could navigate the platform with ease.

Webflow Development + Custom Integrations

  • Dynamic CMS structure for product and content scalability  
  • GSAP-powered animations to communicate cutting-edge tech
  • Real-time form validation and tracking tools
  • Custom API middleware for e-commerce + app integration

SEO & Content Strategy

  • Targeted terms like “boat security system” (+880 monthly searches) and “boat monitoring system” (+320)  
  • Created a modular content architecture for technical blog posts, guides, and case studies  
  • Regional SEO for US, Germany, Australia, and emerging markets

Anchored in Results—And Built for Growth  

The post-launch analytics prove the power of doing digital right:

  • +74% increase in search impressions (Mar–May 2025)  
  • +12.2% organic traffic growth  
  • 70,300+ monthly keyword impressions  
  • 1,030+ monthly organic clicks  
  • Ranked top 3 for keywords like “Sentinel Marine” & “marine monitoring app”  
  • Successfully launched and adopted **Sentinel GO** mobile app
  • Boosted high-value leads from enterprise marine clients and fleet managers

What we built is more than a website - it's a scalable ecosystem.

Sentinel is now expanding across Europe, the Middle East, and Asia-Pacific with a platform that's ready to grow with them.

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Next stop? Predictive analytics, AI-driven marine diagnostics, and global digital dominance.